Baby Killer
Every day, 4000 babies die from unsafe bottle feeding. Aggressive, and illegal, advertising is the root cause of this. Companies are supposed to stick to the International Baby Food Action Network (IBFAN) code for infant feeding (this includes baby purees and other baby foods advertised as suitable from anytime before six months, breast milk substitutes) so that breastfeeding is not undermined, especially to vulnerable women in poor communities, where bottle feeding can be, and often is, deadly. As part of my BfN training, I saw a television advertisement that was (possibly still is? I shudder to think) shown in a developing country, showing a gifted child playing a violin solo to a crowded concert hall, and then that same child drinking the brand's formula milk from a glass. It implies, to a culture where many people get much of their information about the wider world from shared televisions, that drinking formula milks makes children gifted. Even without TV, companies bombard health workers with bribes and freebies to promote their brand, with midwives asking new mothers not "Are you bottle feeding?" but "Which brand do you use? Oh, no, you must buy this, more expensive milk!". The companies provide a few free samples to mother in hospitals, getting them "hooked", compromising their milk supply and by the time they leave hospital, all the artificial milk is gone, and the breast milk may well be gone too, and the women have no idea how to re-lactate. Imagine then, a family spending almost all their wage on artificial milks because it is "best for baby". Imagine an even poorer family, who travel many miles daily for water. Not just to make up a feed, but to boil to sterilise (expensive) bottles and teats, to wash their hands before making and giving each feed. Using up precious fuel to boil precious water 6-8 times daily (and we all know babies who like to feed more often). Without English as a first language, deciphering labels instructions on how to prepare feeds. At night, preparing feeds by candlelight. Is it any wonder babies end up malnourished from "weak" formula, stretched to make it to payday? Die of diarrhoea because their mother's hands are not clean enough and the equipment was not properly sterilised? Not got a TV nearby? Don't worry, you're sure to see a billboard, portraying a smiling Western child, and the west is best, or so people believe. These companies prey on babies whose very survival is dependant on the life-giving infection-fighting breast milk their mothers make all by themselves. All for a profit. These companies, albeit indirectly, kill babies.
Even in the USA, where bottle feeding is considered safe, 750 babies under 12 months die every year due to not being breastfed.
Because this is such an important issue, no matter how you feed your child (every child has the right to basic health and safety), I'm making this post into a tagging post! Boycotting Nestle will be great for your waistline :-)
So here are the rules:
1.) Go to the Baby Milk Action website and find out more & start boycotting.
2.) Sign up to receive the boycott brief, and if you can afford to, sign up to be a member or purchase some merchandise. A mug or magnet would make a great gift for a new mum or mum to be.
3.) Tell Nestle what you think of them. Here is a sample letter. Post it via snail mail or email as you wish!
4.) Tell family and friends. Link to this post, or the Baby Milk Action website, in an email or via facebook or similar.
5.) Tag 15 bloggers to do the same, and write you own post, or copy and paste this one, on the issue.
Here are my 15, please take part guys, it's such an important issue. Nestle is causing millions of baby deaths. You can do something to help.
1. Susanna at a modern mother
2. Josie at Sleep is for the Weak
3. Cave Mother12. Stickhead at Slightly South of Sanity
13. Kat at Slugs on the Refrigerator
14. Tasha at Wahm-Bam
15. JK at West of the Pennines
1 Comments:
I know this is a huge issue, I even mentioned while speaking at Blissdom my refusal to be involved in a blogger outreach done by Nestle a few months ago.
Annie from PHDinparenting has done a great job discussing this topic, too.
Steph
Post a Comment
Subscribe to Post Comments [Atom]
<< Home